The ARD programme "Caution, consumer trap!" exposes the sales tricks of service providers, traders and manufacturers. In many cases, they use them to seduce people into making unfavourable purchases. The reporters analyse the scams, then turn the tables and strike back in high-profile campaigns on behalf of consumers.

This programme is about dog food - what's in it, how is it advertised and what do claims like "food quality" and "home cooking" actually mean?

Together with reporter Juliane Zeisler, we get to the bottom of it in Munich.